Product and Technology Roadmapping

How to Utilise Roadmaps

At the end of the day, to be innovative all you have to do is think about the world differently. But you can’t run a business on thinking alone; you need to create a strategic plan so that your future vision becomes a set of reachable opportunities. Your strategy has to be unique to you. One way to test this is to get a copy of your strategy and replace your company name with your competitors – does the strategy still make sense? If your answer is ‘yes’ then you don’t have an exclusive strategy.