On Ideation and Other Why’s

Methodologies and other factors

This week, one of our Masterclasses was held in Johannesburg, South Africa, deep diving on the Front End Innovation. Taking this opportunity, I'll give a snapshot on common techniques used to generate ideas and other factors that will affect the quality of them. 

Culture for Breakthrough Innovation

Why are some companies expecting success in breakthrough innovation (this being automatically disrupting market behaviours) without considering the change needed in their employees?

Ideas Change Culture or Culture Changes Ideas

Do ideas change culture, or does culture change ideas?

Jeffrey Phillips wrote a very interesting article on Innovation Excellence: Do ideas change culture, or does culture change ideas?

I had always been inclined that an idea had all the strength required to change a culture, but this article made me re-think my statement.  I used to believe that all that was needed for a culture to change was a strong thought, and well communication, but Jeffrey does make a good argument by stating that in some cases, the idea won’t be as strong as the culture, and therefore it will not be successful.

Get Out of Your Cognitive Box to Innovate

"We all need to get out of our cognitive box to understand the content of other's boxes"

Jose Antonio Baldaia wrote an article on www.innovationexcellence.com on the importance of "thinking out-of-the-box to get inside other's boxes". Please visit the following link to read the entire article: http://www.innovationexcellence.com/blog/2012/03/27/get-out-of-your-cognitive-box-to-innovate/

This phase is brilliantly simple, reframing the essence of going beyond your confortable thinking zone and expand your limits with a purpose, giving structure to where its usually misty. It is the link to other's perspectives, or the lack of link, that will encourage teams to find new ways to complement services and develop new ones to disrupt markets.