Why should you use the Business Model Canvas?
In this day and age where environments are becoming increasingly complex and fast-changing, companies need to change the way they manage innovation. The very nature of competition is rapidly changing, and to maintain a competitive market position, a business needs to have the ability to frequently develop valuable new products, services or experiences for their customers. This can be achieved by bringing some structure into the innovation process - The Business Model Canvas is a great tool for doing this as it creates a snap-shot of the commercial logic around a specific idea at any one time. By quickly creating a visual picture of the business, a shared understanding can be generated and everyone can see how all the different factors fit together.
