On Ideation and Other Why’s

Methodologies and other factors

This week, one of our Masterclasses was held in Johannesburg, South Africa, deep diving on the Front End Innovation. Taking this opportunity, I'll give a snapshot on common techniques used to generate ideas and other factors that will affect the quality of them. 

Ideas Change Culture or Culture Changes Ideas

Do ideas change culture, or does culture change ideas?

Jeffrey Phillips wrote a very interesting article on Innovation Excellence: Do ideas change culture, or does culture change ideas?

I had always been inclined that an idea had all the strength required to change a culture, but this article made me re-think my statement.  I used to believe that all that was needed for a culture to change was a strong thought, and well communication, but Jeffrey does make a good argument by stating that in some cases, the idea won’t be as strong as the culture, and therefore it will not be successful.

The Innovation Leader Programme

Members of the Innovation Leader Programme

 

The Innovation Leader Programme (ILP) is aimed at providing industry-based practitioners with actionable and relevant insights to build and improve innovation capabilities and performance as well as encourage and instil a framework of continuous learning for innovation within R&D, NPD and Innovation teams.

ILP Membership is far more than an ‘off-the-shelf’ subscription service, we look to build and nurture a long-term relationship with our customers. We listen to and work closely with our members to understand their innovation process and management challenges. We then develop and deliver a programme of bespoke activities aligned to their needs.

Pure Insight Overview

Annual Survey of Key Innovation Management Challenges for Members of Pure Insight’s Innovation Leader Programme

Which challenges keep customers awake at night?
 

Listed below are the top 4 of our 5 key Innovation Management challenge areas, as defined by our ILP Members, in the 2010/11 membership year.

This short publication provides interesting insights into cross company, sector and industry trends surrounding the key innovation management challenges in the year ahead.

Get Out of Your Cognitive Box to Innovate

"We all need to get out of our cognitive box to understand the content of other's boxes"

Jose Antonio Baldaia wrote an article on www.innovationexcellence.com on the importance of "thinking out-of-the-box to get inside other's boxes". Please visit the following link to read the entire article: http://www.innovationexcellence.com/blog/2012/03/27/get-out-of-your-cognitive-box-to-innovate/

This phase is brilliantly simple, reframing the essence of going beyond your confortable thinking zone and expand your limits with a purpose, giving structure to where its usually misty. It is the link to other's perspectives, or the lack of link, that will encourage teams to find new ways to complement services and develop new ones to disrupt markets. 

Curiosity Video – Beautifully made, clear and concise message

“We can only pass on the things that we have understood, if we ask questions, and stay curious, then life will have much more in store for us”

Where things come from from Hardy Seiler on Vimeo.

A technique that encourages curiosity... 5 Why's