"We all need to get out of our cognitive box to understand the content of other's boxes"
Jose Antonio Baldaia wrote an article on www.innovationexcellence.com on the importance of "thinking out-of-the-box to get inside other's boxes". Please visit the following link to read the entire article: http://www.innovationexcellence.com/blog/2012/03/27/get-out-of-your-cognitive-box-to-innovate/
This phase is brilliantly simple, reframing the essence of going beyond your confortable thinking zone and expand your limits with a purpose, giving structure to where its usually misty. It is the link to other's perspectives, or the lack of link, that will encourage teams to find new ways to complement services and develop new ones to disrupt markets.
