Idea Campaigns

Building Idea Campaigns

Whether a company is running an internal or external idea campaign, they need to have a structured approach in managing both the process and the ideas that have been submitted. 

On Ideation and Other Why’s

Methodologies and other factors

This week, one of our Masterclasses was held in Johannesburg, South Africa, deep diving on the Front End Innovation. Taking this opportunity, I'll give a snapshot on common techniques used to generate ideas and other factors that will affect the quality of them. 

Pure Insight Overview

Annual Survey of Key Innovation Management Challenges for Members of Pure Insight’s Innovation Leader Programme

Which challenges keep customers awake at night?
 

Listed below are the top 4 of our 5 key Innovation Management challenge areas, as defined by our ILP Members, in the 2010/11 membership year.

This short publication provides interesting insights into cross company, sector and industry trends surrounding the key innovation management challenges in the year ahead.

Get Out of Your Cognitive Box to Innovate

"We all need to get out of our cognitive box to understand the content of other's boxes"

Jose Antonio Baldaia wrote an article on www.innovationexcellence.com on the importance of "thinking out-of-the-box to get inside other's boxes". Please visit the following link to read the entire article: http://www.innovationexcellence.com/blog/2012/03/27/get-out-of-your-cognitive-box-to-innovate/

This phase is brilliantly simple, reframing the essence of going beyond your confortable thinking zone and expand your limits with a purpose, giving structure to where its usually misty. It is the link to other's perspectives, or the lack of link, that will encourage teams to find new ways to complement services and develop new ones to disrupt markets. 

Eight ways to streamline and evaluate ideas so that they can be turned into innovation briefs

The process of turning ideas into developed products can be challenging, and it is an area in which Pure Insight subscribers want actionable insights. As a result of some recent research that we have conducted on behalf of one of our Food and Drink ILP member, we have been able to establish eight key insights on how to successfully coordinate and streamline ideas and turn them into innovation briefs.