Lessons in parenting and teenage development
Fred van Ommen, SVP Innovation Excellence at Philips, was speaking at a conference in Barcelona last month (the 2nd Annual Open Innovation in the Life Science Sector to be exact). His chosen topic was how business models can accelerate innovation. The Life Science Sector is an area that Fred is passionate about . He ran the MRI (magnetic resonance imaging ) business at Phillips for six years, and during that time he doubled the business, and he did that by changing the design of the outside of the machine. Fred realised that the key to success was the anxiety that an MRI produced in people, not the technology inside the MRI. People are afraid when an MRI machine makes a noise and they are also scared by the lack of mobility. Fred’s success was because he considered the human side of the product. At Barcelona, Fred and his colleague, Corina Kuiper, took this one stage further when they compared business model innovation to parenting and teenage development. Their starting point was that as a parent you have to be consistent, and with innovation you have to have consistent strategy over time.
The following comparisons flowed naturally after that: