Non-monetary Incentive and Reward Schemes
Which ones do you use?
Money is usually a short-term motivator although everybody
needs a certain minimum to feel comfortable to cover their overheads. Promotion
is a very good system to recognize performance which does not have to be
associated with a huge pay rise to make impact. Telling the internal candidate
they are not quite good enough and then appointing somebody from outside at the
level above can be a huge error – if the employee shows they are able for 2
years in that role then that should be enough to promote them or they will walk
out on you.
If you have an interesting job you are lucky but if you also
have a good line manager then you are very fortunate. Line managers that visit
their staff regularly and are available are a rarity nowadays. Most of the time
they are in meetings or travelling and look exhausted. Give the employee more
responsibility at the right time point, get feedback, develop their talent, and
don’t be afraid of them overtaking you by sitting on their progression – or you
will lose them anyway. Take time out to give positive feedback as well as
picking up on negative outcomes and now and again go out with the team at
lunchtime. These type of line managers earn respect and give reward in that
manner by recognition and development.
The annual or 6-monthly appraisal – if that is the only time
you sit with your staff to get the exercise out of the way then you are failing
your team. Getting your emails cleared by the end of the day at the expense of
10 of your employees waiting for guidance and your okay means you have also
failed them. Don’t hide behind company mission statements, vision activities,
and best employee gags as these are often interpreted as superficial by many
underdogs and just a senior management pastime from the latest consultant company.
Simply sit with your staff, ask them about their progress
and any issues that need to be resolved and you will reward them, give them
recognition and you will motivate them – the biggest impact is at the first
line management level and all the way up. One break in the chain and you
destroy the leadership charm and potential from that point downwards.
Isn’t it a pity that so many preach but do not practice?
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Ivor Cowlrick, Managing Director, Pharma Communications GmbH
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